{"id":26,"date":"2008-04-14T14:34:19","date_gmt":"2008-04-14T12:34:19","guid":{"rendered":"http:\/\/www.koronevskis.lv\/raksti\/2008\/04\/14\/reklamas-manipulacija-1499-eiro-vertiba\/"},"modified":"2015-06-10T12:08:55","modified_gmt":"2015-06-10T10:08:55","slug":"reklamas-manipulacija-1499-eiro-vertiba","status":"publish","type":"post","link":"https:\/\/www.koronevskis.lv\/raksti\/2008\/04\/14\/reklamas-manipulacija-1499-eiro-vertiba\/","title":{"rendered":"Rekl\u0101mas manipul\u0101cija 14,99 eiro v\u0113rt\u012bb\u0101"},"content":{"rendered":"<p>[ad name=&#8221;post&#8221;]<br \/>\n<img loading=\"lazy\" decoding=\"async\" style=\"border: 0;\" src=\"http:\/\/affiliates.bookdepository.co.uk\/scripts\/imp.php?a_aid=daysleeper&amp;a_bid=ecde32b2\" alt=\"\" width=\"1\" height=\"1\" \/><br \/>\nNesen lab\u0101kais draugs uzd\u0101vin\u0101ja gr\u0101matu &#8220;<a title=\"gr\u0101mata 14,99 eiro\" href=\"http:\/\/www.jr.lv\/lv\/veikals\/prece\/index.html;jsessionid=gnytdknd82?shop_id=222837\" target=\"_blank\">14,99 eiro<\/a>&#8221; &#8211; jau gr\u0101matas izdo\u0161anas gad\u0101 bija iesp\u0113ja \u0161o gr\u0101matu las\u012bt ang\u013cu valod\u0101, tom\u0113r tad nebija va\u013cas un \u0161oreiz tom\u0113r gr\u0101mata l\u012bdz manim ir nok\u013cuvusi un velt\u012bju tai nedaudz br\u012bv\u0101 laika. Lai ar\u012b \u0112riks Stendzenieks par \u0161o gr\u0101matu savulaik izteic\u0101s, ka t\u0101s autors Beigbeders ir narkotikas p\u0101rlietojies rekl\u0101mas darbonis, tom\u0113r da\u017eas lietas no \u0161\u012bs gr\u0101matas liek aizdom\u0101ties. Vi\u0146a p\u0101r\u0113j\u0101s gr\u0101matas ang\u013cu valod\u0101 var ieg\u0101d\u0101ties <a title=\"Frederic Beigbeder\" href=\"http:\/\/www.bookdepository.co.uk\/search?searchTerm=Frederic+Beigbeder&amp;search=search&amp;?a_aid=daysleeper\" target=\"_blank\">Lielbrit\u0101nijas internet gr\u0101matn\u012bc\u0101.<br \/>\n<\/a><br \/>\n<a title=\"Adbusters books store\" href=\"http:\/\/www.bookdepository.co.uk\/search?searchTerm=adbusters&amp;search=search&amp;?a_aid=daysleeper\"><img loading=\"lazy\" decoding=\"async\" style=\"margin: 5px; width: 300px; height: 213px;\" title=\"Adbusters\" src=\"http:\/\/www.koronevskis.lv\/raksti\/upload\/adbusters.jpg\" alt=\"Adbusters\" hspace=\"5\" vspace=\"5\" width=\"300\" height=\"213\" align=\"right\" \/><\/a>M\u016bsdienas rekl\u0101ma caurvij m\u016bsu dz\u012bvi. Ik dienas m\u0113s uztveram neskait\u0101mus p\u0101rliecino\u0161us v\u0113st\u012bjumus, bet tikai da\u017eus m\u0113s atceramies un v\u0113l maz\u0101k mums pat\u012bk. Tom\u0113r tie ir p\u0101rliecino\u0161i v\u0113st\u012bjumi &#8211; citu cilv\u0113ku rad\u012bti manipul\u0101ciju kodoli, kuri m\u016bs ikdien\u0101 ietekm\u0113 vair\u0101k nek\u0101 m\u0113s to dom\u0101jam. Da\u017ek\u0101rt cilv\u0113ks saprot, ka ir k\u013c\u016bd\u012bjies, jo ir ieg\u0101d\u0101jies preci, kas vi\u0146am nav vajadz\u012bga, neatbilst vi\u0146a s\u0101kotn\u0113j\u0101m gaid\u0101m utt. Rekl\u0101mas iespaid\u0101 cilv\u0113ki pirkumus izdara intuit\u012bvi un impuls\u012bvi, daudz nedom\u0101jot par izv\u0113li. Diem\u017e\u0113l kritiskas attieksmes tr\u016bkums pat\u0113r\u0113t\u0101ju vid\u016b \u013cauj manipul\u0113t noteikt\u0101m grup\u0101m gan ar sabiedrisko domu, gan ar pat\u0113r\u0113t\u0101ja ties\u012bb\u0101m br\u012bvi izv\u0113l\u0113ties preces un pakalpojumus. Liela noz\u012bme ir ar\u012b inform\u0101cijas nes\u0113jam, kan\u0101lam, kur\u0101 inform\u0101cija tiek noraid\u012bta. Pa\u0161iem masu medijiem ir nepiecie\u0161ams cie\u0161i sekot l\u012bdzi tam, lai nenotiktu neat\u013cautas manipul\u0101cijas ar cilv\u0113ka apzi\u0146u. Rom\u0101n\u0101 &#8220;14,99 eiro&#8221; autors Frederiks Beigbeders raksta: &#8220;Neviens manas (rekl\u0101mas) profesijas p\u0101rst\u0101vis nev\u0113l j\u016bsu laimi, jo laim\u012bgi cilv\u0113ki nav pat\u0113r\u0113t\u0101ji..&#8221; Kritiska attieksme nevar veidoties pret to, ko tu nezini, neatpaz\u012bsti. T\u0101d\u0113\u013c ir j\u0101inform\u0113 sabiedr\u012bba par to, kas ir rekl\u0101ma, t\u0101s lomu un noz\u012bmi sabiedr\u012bbas dz\u012bv\u0113, jo rekl\u0101mas ien\u0101kumi ir galvenais ien\u0101kumu avots telev\u012bzij\u0101m, radio, interneta medijiem un ar\u012b liel\u0101 m\u0113r\u0101 druk\u0101tajai presei. Tom\u0113r cilv\u0113ki nedr\u012bkst k\u013c\u016bt par masu kult\u016bras un rekl\u0101mas upuriem &#8211; jebkur\u0101 laik\u0101 ir j\u0101saglab\u0101 spriestsp\u0113ja par patieso lietu v\u0113rt\u012bbu.<\/p>\n<p>Rekl\u0101ma k\u0101 jebkura p\u0101rliecino\u0161as komunik\u0101cijas forma ir manipulat\u012bva, t\u0101d\u0113\u013c ir nepiecie\u0161ama komunik\u0101cijas dal\u012bbnieku kritiska attieksme pret p\u0101rliecino\u0161iem v\u0113st\u012bjumiem un to nes\u0113jiem. Kritiska attieksme ir nepiecie\u0161ama vis\u0101s rekl\u0101mas izpausmes form\u0101s, jo neviens nev\u0113l\u0101s tikt apmu\u013c\u0137ots vai apkr\u0101pts. Nemit\u012bgi ir konstrukt\u012bvi j\u0101dom\u0101 un j\u0101sprie\u017e, kuras ir patie\u0161am manas vajadz\u012bbas un kuras vajadz\u012bbas ir rad\u012bju\u0161i brendi un citi apzi\u0146u ietekm\u0113jo\u0161i faktori. Nedr\u012bkst pie\u013caut nekritisku dom\u0101\u0161anu, kad tiek pie\u0146emts viss, kas tiek pazi\u0146ots ar masu mediju pal\u012bdz\u012bbu, pie\u0146emot to par piln\u012bgu paties\u012bbu. Dom\u0101jo\u0161s un kritisks pat\u0113r\u0113t\u0101js ir liel\u0101kais masu pat\u0113r\u0113t\u0101ju kult\u016bras ienaidnieks.<br \/>\n[ad name=&#8221;post&#8221;]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[ad name=&#8221;post&#8221;] Nesen lab\u0101kais draugs uzd\u0101vin\u0101ja gr\u0101matu &#8220;14,99 eiro&#8221; &#8211; jau gr\u0101matas izdo\u0161anas gad\u0101 bija iesp\u0113ja \u0161o gr\u0101matu las\u012bt ang\u013cu valod\u0101, tom\u0113r tad nebija va\u013cas un \u0161oreiz tom\u0113r gr\u0101mata l\u012bdz manim ir nok\u013cuvusi un velt\u012bju tai nedaudz br\u012bv\u0101 laika. Lai ar\u012b \u0112riks Stendzenieks par \u0161o gr\u0101matu savulaik izteic\u0101s, ka t\u0101s autors Beigbeders ir narkotikas p\u0101rlietojies [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,13],"tags":[50,51,52,405,30],"_links":{"self":[{"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/posts\/26"}],"collection":[{"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/comments?post=26"}],"version-history":[{"count":11,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/posts\/26\/revisions"}],"predecessor-version":[{"id":1251,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/posts\/26\/revisions\/1251"}],"wp:attachment":[{"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/media?parent=26"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/categories?post=26"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/tags?post=26"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}