{"id":7,"date":"2008-01-24T23:17:48","date_gmt":"2008-01-24T21:17:48","guid":{"rendered":"http:\/\/www.koronevskis.lv\/raksti\/2008\/01\/24\/sabiedriskas-attiecibas-interneta-intranet\/"},"modified":"2008-02-12T23:27:14","modified_gmt":"2008-02-12T21:27:14","slug":"sabiedriskas-attiecibas-interneta-intranet","status":"publish","type":"post","link":"https:\/\/www.koronevskis.lv\/raksti\/2008\/01\/24\/sabiedriskas-attiecibas-interneta-intranet\/","title":{"rendered":"Sabiedrisk\u0101s attiec\u012bbas internet\u0101: Intranet"},"content":{"rendered":"

Laikraksta \u201cDienas bizness\u201d rakst\u0101 \u201cM\u0101c\u012bs darbiniekiem run\u0101t labu<\/a>\u201d (online public\u0113ts piln\u012bg\u0101ks raksts, sal\u012bdzinot ar druk\u0101to) ir public\u0113ti Latvijas sabiedrisko attiec\u012bbu a\u0123ent\u016bru tops p\u0113c to apgroz\u012bjuma – nemain\u012bgi savu aug\u0161dal\u0101 ir saglab\u0101jis \u201cMediju tilts\u201d. Tom\u0113r manu uzman\u012bbu piev\u0113rsa kas cits – rakst\u0101 tiek prognoz\u0113tas sabiedrisko attiec\u012bbu tirgus att\u012bst\u012bbas tendences un iez\u012bmes.<\/p>\n

Internet + PR?<\/strong><\/h2>\n

Vair\u0101ki a\u0123ent\u016bru vad\u012bt\u0101ji v\u0113r\u0161 uzman\u012bbu jaunaj\u0101m interakt\u012bv\u0101s komunik\u0101cijas form\u0101m k\u0101 internet dienasgr\u0101matas, forumi u.c. Tas liecina par pieaugo\u0161o sabiedrisko attiec\u012bbu a\u0123ent\u016bru un speci\u0101listu apzi\u0146u par internet komunik\u0101cijas iesp\u0113j\u0101m un priek\u0161roc\u012bb\u0101m.<\/p>\n

\n

Latvij\u0101 turpin\u0101sies main\u012bties mediju vide, b\u016btiski palielinot interneta mediju lomu sabiedrisk\u0101 viedok\u013ca veido\u0161an\u0101..<\/p>\n<\/blockquote>\n

Viennoz\u012bm\u012bgi ir skaidrs, ka Internet komunik\u0101cijas kan\u0101lam ir visliel\u0101kais potenci\u0101ls – v\u0113l neviens cits medijs nesp\u0113j sniegt tik augsta m\u0113ra interaktivit\u0101ti, kura ir tik nepiecie\u0161ama komunik\u0101cijas efektivit\u0101tes izv\u0113rt\u0113\u0161an\u0101 un auditorijas atgriezenisk\u0101s saites ieg\u016b\u0161an\u0101. Ceru, ka br\u012bdis, kad to piln\u012bb\u0101 nov\u0113rt\u0113s ar\u012b Latvij\u0101, pien\u0101ks \u0101tr\u0101k par apzi\u0146u, ka ir par v\u0113lu un ka p\u0101r\u0113j\u0101s valstis jau izmanto jaunas Internet sniegt\u0101s iesp\u0113jas.<\/p>\n

Iek\u0161\u0113j\u0101 komunik\u0101cija – Intranet<\/strong><\/h2>\n

Latvij\u0101 darbinieki k\u013c\u016bst par svar\u012bg\u0101ko resursu, tas arvien vair\u0101k tiek nov\u0113rt\u0113ts un uz\u0146\u0113m\u0113ji daudz vair\u0101k k\u0101 iepriek\u0161 velta uzman\u012bbu person\u0101lvad\u012bbas jaut\u0101jumiem, darbinieku lojalit\u0101tes veicin\u0101\u0161anai.<\/p>\n

Rakst\u0101 Ralfs V\u012blands nor\u0101da:<\/strong><\/p>\n

veidot sabiedrisko domu ir k\u013cuvis daudz vienk\u0101r\u0161\u0101k – ir iszi\u0146as, var izveidot interneta dienasgr\u0101matu, vai forumu – tas darbiniekiem dod iesp\u0113ju izplat\u012bt no uz\u0146\u0113muma vad\u012bbas at\u0161\u0137ir\u012bgu viedokli bez lieliem ieguld\u012bjumiem, t\u0101d\u0113\u013c liel\u0101ka uzman\u012bba j\u0101velta iek\u0161\u0113jai komunik\u0101cijai, lai darbinieku viedoklis un uzskati sakristu ar populariz\u0113to t\u0113lu.<\/p><\/blockquote>\n

To liel\u0101 m\u0113r\u0101 nodro\u0161ina iek\u0161\u0113j\u0101 komunik\u0101cija – arvien liel\u0101ku atzin\u012bbu ieg\u016bst iek\u0161\u0113jie Internet t\u012bkli jeb Intraneti. T\u0101 m\u0113r\u0137is ir veicin\u0101t iek\u0161\u0113jo komunik\u0101ciju, inform\u0101cijas apmai\u0146u organiz\u0101cij\u0101. K\u0101 min\u0113ja Ralfs V\u012blands – p\u016bles iek\u0161\u0113j\u0101s komunik\u0101cijas izveidei nodro\u0161ina ar\u012b ieguvumus \u0101r\u0113j\u0101s komunik\u0101cijas lauk\u0101, piem\u0113ram, sp\u0113c\u012bg\u0101ks \u0101r\u0113jais t\u0113ls, kas savuk\u0101rt piesaista sadarb\u012bbas partnerus, darbiniekus.<\/p>\n

\u0160eit paver\u0101s darba lauks tie\u0161i sabiedrisko attiec\u012bbu speci\u0101listiem, diem\u017e\u0113l visbie\u017e\u0101k Intranets tiek uzskat\u012bts par dokumentu apmai\u0146as vidi, atst\u0101jot Intranet izstr\u0101di programm\u0113t\u0101ju zi\u0146\u0101. Pret\u0113ji tam Intranets var kalpot k\u0101 lieliska komunik\u0101cijas vide, ja vien tiek papildin\u0101ta ar atbilsto\u0161iem r\u012bkiem un ar\u012b tiek atbilsto\u0161i ieviests. Lai to iesp\u0113jami efekt\u012bvi veiktu, ir nepiecie\u0161ams cie\u0161i sadarboties uz\u0146\u0113muma p\u0101rst\u0101vjiem ar izstr\u0101d\u0101t\u0101jiem, lai izpl\u0101notu un izveidotu atbilsto\u0161\u0101ko risin\u0101jumu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Laikraksta \u201cDienas bizness\u201d rakst\u0101 \u201cM\u0101c\u012bs darbiniekiem run\u0101t labu\u201d (online public\u0113ts piln\u012bg\u0101ks raksts, sal\u012bdzinot ar druk\u0101to) ir public\u0113ti Latvijas sabiedrisko attiec\u012bbu a\u0123ent\u016bru tops p\u0113c to apgroz\u012bjuma – nemain\u012bgi savu aug\u0161dal\u0101 ir saglab\u0101jis \u201cMediju tilts\u201d. Tom\u0113r manu uzman\u012bbu piev\u0113rsa kas cits – rakst\u0101 tiek prognoz\u0113tas sabiedrisko attiec\u012bbu tirgus att\u012bst\u012bbas tendences un iez\u012bmes. Internet + PR? Vair\u0101ki a\u0123ent\u016bru […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,13],"tags":[16,14],"_links":{"self":[{"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/posts\/7"}],"collection":[{"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/comments?post=7"}],"version-history":[{"count":0,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/posts\/7\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/media?parent=7"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/categories?post=7"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/tags?post=7"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}