{"id":924,"date":"2011-11-07T08:40:30","date_gmt":"2011-11-07T06:40:30","guid":{"rendered":"http:\/\/www.koronevskis.lv\/raksti\/?p=924"},"modified":"2011-11-07T15:59:06","modified_gmt":"2011-11-07T13:59:06","slug":"socialie-mediji-nav-pardosanas-riks","status":"publish","type":"post","link":"https:\/\/www.koronevskis.lv\/raksti\/2011\/11\/07\/socialie-mediji-nav-pardosanas-riks\/","title":{"rendered":"Soci\u0101lie mediji nav p\u0101rdo\u0161anas r\u012bks!"},"content":{"rendered":"

\"M\u0101rketingaLatvij\u0101 cilv\u0113ki arvien jauc internet m\u0101rketingu ar soci\u0101lajiem medijiem, lai ar\u012b tie viens otru papildina, soci\u0101lie mediji NAV p\u0101rdo\u0161anas r\u012bks. (V\u0113sturiski \u0161\u012b situ\u0101cija atg\u0101dina m\u0101rketinga un sabiedrisko attiec\u012bbu sajukumu..) Ja j\u016bsu m\u0101rketinga strat\u0113\u0123ijas prim\u0101rais m\u0113r\u0137is ir p\u0101rdot, soci\u0101lie mediji neb\u016bs atbilsto\u0161\u0101kais r\u012bks, t\u0101d\u0113\u013c p\u0101rdo\u0161anas veicin\u0101\u0161anai izmantojiet citus Internet m\u0101rketinga instrumentus, sekm\u012bg\u0101k organiz\u0113jot p\u0101rdo\u0161anas procesus un izv\u0113rt\u0113jot rezult\u0101tus. Nenoliedzami – soci\u0101lie mediji var kalpot k\u0101 papildus l\u012bdzeklis m\u0101rketinga komunik\u0101cij\u0101s k\u0101 atbalsts eso\u0161aj\u0101m p\u0101rdo\u0161anas kampa\u0146\u0101m, tom\u0113r nem\u0113\u0123iniet atk\u0101rtot citu centienus socializ\u0113ties internet vid\u0113, ja jums nav skaidri noteikti m\u0113r\u0137i un darb\u012bbas pl\u0101ns. Izv\u0113lieties atbilsto\u0161us r\u012bkus, kas \u013caus jums iesp\u0113jami efekt\u012bvi ar\u012b izv\u0113rt\u0113t \u0161o m\u0101rketinga m\u0113r\u0137u sasnieg\u0161anu. Necentieties izmantot visus jums pieejamos r\u012bkus tikai t\u0101d\u0113\u013c, ka jums tie ir – katrai situ\u0101cijai vislab\u0101k kritiski izv\u0113rt\u0113t un izv\u0113l\u0113ties piem\u0113rot\u0101kos instrumentus.<\/p>\n

<\/p>\n

P\u0101rdo\u0161anas veicin\u0101\u0161anai Internet\u0101 var izmantot da\u017e\u0101das m\u0101rketinga metodes \u2013 zem\u0101k uzskait\u012b\u0161u tikai da\u017eas no \u0161\u012bm iesp\u0113j\u0101m. Pirms \u0137erties pie soci\u0101lo mediju izmanto\u0161anas, izv\u0113rt\u0113jiet, varb\u016bt k\u0101ds no internet m\u0101rketinga instrumentiem b\u016bs pareiz\u0101 izv\u0113le j\u016bsu biznesa m\u0113r\u0137u sasnieg\u0161anai. Visi zem\u0101k min\u0113tie m\u0101rketinga r\u012bki sniedz labas iesp\u0113jas “izsekot” pirc\u0113ja gait\u0101m, izv\u0113rt\u0113t m\u0101rketinga ieguld\u012bjumu atdevi, kas savuk\u0101rt ir problem\u0101tisks punkts soci\u0101lo mediju komunik\u0101cij\u0101.<\/p>\n

Kolekt\u012bv\u0101s iepirk\u0161an\u0101s port\u0101li<\/strong><\/h2>\n

Vair\u0101k k\u0101 pirms gada ar\u012b Latviju sasniedza kolekt\u012bv\u0101s iepirk\u0161an\u0101s kust\u012bba \u2013 \u0161odien jau ir vair\u0101ki desmiti port\u0101lu, kuri ar main\u012bg\u0101m sekm\u0113m pied\u0101v\u0101 da\u017e\u0101dus pakalpojumus un preces ar iev\u0113rojam\u0101m atlaid\u0113m. P\u0101rdev\u0113jiem t\u0101 ir iesp\u0113ja par zem\u0101k\u0101m cen\u0101m iepaz\u012bstin\u0101t lietot\u0101jus ar savu pied\u0101v\u0101jumu. Liel\u0101kie kuponu port\u0101li k\u0101 perkamkopa.lv<\/strong><\/a>, citylife.lv<\/a><\/strong>, cherry.lv<\/strong><\/a> u.c. izmanto soci\u0101los medijus, k\u0101 ar\u012b da\u017e\u0101das rekl\u0101mas kampa\u0146as Internet\u0101, kas \u013cauj ieg\u016bt pla\u0161u publicit\u0101ti, iepaz\u012bstin\u0101t ar pied\u0101v\u0101jumu. Rezult\u0101t\u0101 ne tikai tie pirc\u0113ji, kuri ieg\u0101d\u0101sies kuponu t\u0101l\u0101kai izmanto\u0161anai, bet ar\u012b potenci\u0101lie pirc\u0113ji tiks inform\u0113ti un iesp\u0113jams v\u0113l\u0101k ieg\u0101d\u0101sies pied\u0101v\u0101to produktu. Katram p\u0101rdev\u0113jam pa\u0161am vajag izv\u0113rt\u0113t, vai izv\u0113l\u0113ties tradicion\u0101lu m\u0101rketingu vai izm\u0113\u0123in\u0101t atlai\u017eu port\u0101lu pied\u0101v\u0101jumu. Apziniet vair\u0101kus port\u0101lus, lai izv\u0113rt\u0113tu katra atlai\u017eu port\u0101la sadarb\u012bbas nosac\u012bjumus.<\/p>\n

\"Kolekt\u012bv\u0101s<\/a><\/p>\n

Noder\u012bgu inform\u0101ciju, anal\u012bzi un vienk\u0101r\u0161i p\u0101rdomas par kolekt\u012bvo iepirk\u0161anos Latvij\u0101 public\u0113 autors Refresh.lv\/blog<\/strong><\/a> m\u0101jas lap\u0101. Tur atrodam\u0101 inform\u0101cija var noder\u0113t visiem, kuri pl\u0101no izvietot akcijas k\u0101d\u0101 no atlai\u017eu port\u0101liem. Piln\u012bg\u0101ku kolekt\u012bv\u0101s iepirk\u0161an\u0101s port\u0101lu sarakstu var ieg\u016bt bloga rakst\u0101 “Kolekt\u012bv\u0101s iepirk\u0161an\u0101s port\u0101lu saraksts (atjaunots)<\/strong><\/a>“.<\/p>\n

Google Adwords rekl\u0101mas<\/h2>\n

Internet lietot\u0101ji inform\u0101ciju visbie\u017e\u0101k mekl\u0113 Google – tikai da\u013ca izmanto soci\u0101los medijus, lai public\u0113tu jaut\u0101jumu forum\u0101 vai twitter\u012b un gaid\u012btu atbildi. Daudz \u0113rt\u0101k ir ievad\u012bt inform\u0101ciju un uzreiz mekl\u0113t internet\u0101 vajadz\u012bgo, t\u0101d\u0113\u013c t\u0101 ir lieliska vide, kur\u0101 pied\u0101v\u0101t cilv\u0113kiem vajadz\u012bgo inform\u0101ciju vai savu pied\u0101v\u0101jumu.<\/p>\n

Adwords rekl\u0101mas piem\u0113rs<\/strong>\"Google<\/p>\n

\u0160\u012b rekl\u0101mas iesp\u0113ja Latvij\u0101 k\u013c\u016bst arvien popul\u0101r\u0101ka, jo t\u0101 d\u0113v\u0113tais mekl\u0113\u0161anas m\u0101rketings ir pier\u0101d\u012bjis sevi k\u0101 labu rekl\u0101mas veidu. T\u0101 pamatb\u016bt\u012bba ir par\u0101d\u012bt kontekstu\u0101las rekl\u0101mas Google mekl\u0113\u0161anas rezult\u0101tos, ja lietot\u0101js ir mekl\u0113jis noteiktus v\u0101rdus, kurus ir nor\u0101d\u012bjis rekl\u0101mdev\u0113js. Piem\u0113ram, ja apsardzes firma v\u0113las reklam\u0113t savus pakalpojumus, t\u0101 pievieno ar apsardzes nozari\u00a0 saist\u012btus atsl\u0113gv\u0101rdus (signaliz\u0101cija, apsardze u.c.) un rekl\u0101mas tiek par\u0101d\u012btas br\u012b\u017eos, kad lietot\u0101js mekl\u0113 par \u0161o t\u0113mu, izmanto nor\u0101d\u012btos atsl\u0113gv\u0101rdus. Latvij\u0101 vair\u0101ki apsardzes uz\u0146\u0113mumi jau izmanto \u0161o iesp\u0113ju – skat\u012bt Google rezult\u0101tus un rekl\u0101mas tajos<\/strong><\/a>.<\/p>\n

Google rekl\u0101mu apmaksa at\u0161\u0137iras no tradicion\u0101l\u0101m Internet rekl\u0101m\u0101m \u2013 apmaksa tiek apr\u0113\u0137in\u0101ta tikai par klik\u0161\u0137iem, kurus lietot\u0101ji ir veiku\u0161i, lai apmekl\u0113tu j\u016bsu m\u0101jas lapu. Internet m\u0101rketing\u0101 \u0161o iesp\u0113ju apz\u012bm\u0113 ar sa\u012bsin\u0101jumu PPC (Pay-per-click). \u0160\u012b maksa varb\u016bt s\u0101kot no p\u0101ris sant\u012bmiem l\u012bdz p\u0101rdesmit sant\u012bmiem, tas ir atkar\u012bgs no atsl\u0113gv\u0101rdu popularit\u0101tes. Google Adwords sniedz \u013coti pla\u0161as administr\u0101cijas un statistikas iesp\u0113jas, lai virz\u012btu efekt\u012bv\u0101ku klientu piesaisti. S\u012bk\u0101k par Adwords var las\u012bt Google m\u0101jas lap\u0101 (latvie\u0161u valod\u0101)<\/a><\/strong>.\u00a0 Google Adwords ir pieejams katram, t\u0101d\u0113\u013c mazliet apg\u016bstot s\u012bk\u0101k \u0161\u012b r\u012bka izmanto\u0161anu (Adwords rokasgr\u0101mata latvie\u0161u valod\u0101<\/a><\/strong>), to var izmantot katrs pats. Ja v\u0113laties uztic\u0113t \u0161o darbu speci\u0101listiem, varat izv\u0113l\u0113ties k\u0101du no Google adwords speci\u0101listiem Latvij\u0101, piem\u0113ram, web m\u0101rketinga a\u0123ent\u016bra Infinitum<\/strong><\/a>. Ja v\u0113laties sekot l\u012bdzi Adwords jaunumiem, iesaku las\u012bt Adwords Latvijas komandas blogu<\/a><\/strong>.<\/p>\n

Affiliate jeb partneru m\u0101rketings<\/strong><\/h2>\n

\u0160\u012b m\u0101rketinga pamat\u0101 ir maksa par klientu piesaisti – p\u0101rdev\u0113js maks\u0101 noteiktu da\u013cu ien\u0101kumu, piem\u0113ram, 15% vai 20 Ls par piesaist\u012bt\u0101 klienta pirkumu vai apmekl\u0113jumu. T\u0101d\u0113j\u0101di p\u0101rdev\u0113js da\u013cu m\u0101rketinga funkciju nodod partneriem, kuri ar da\u017e\u0101d\u0101m metod\u0113m piesaista jaunus klientus.\u00a0 Bie\u017ei partneri izmanto soci\u0101lo mediju sniegt\u0101s iesp\u0113jas, lai piesaist\u012btu klientus, piem\u0113ram, raksta blogus, izmanto Google adwords u.c. Izmantojot \u0161o partneru programmu, j\u0101\u0146em v\u0113r\u0101, ka ir nepiecie\u0161ami stingri noteikumi, kas regul\u0113, k\u0101 tiek izmantots p\u0101rdev\u0113ja z\u012bmols, vai pirc\u0113ju piesaiste ir likum\u012bga un atbilsto\u0161a \u0113tiskam biznesam, t\u0101d\u0113\u013c izv\u0113rt\u0113jiet ar\u012b riskus.<\/p>\n

Latvij\u0101 popul\u0101r\u0101ko affiliate m\u0101rketinga programmu \u012bsteno telekomunik\u0101ciju uz\u0146\u0113mums Lattelecom<\/strong><\/a> – \u0161\u012b iesp\u0113ja jau ir guvusi lielu atsauc\u012bbu, daudzi blogu \u012bpa\u0161nieki izvieto rekl\u0101mas savos blogos, veido rakstus par \u0161\u012bm t\u0113m\u0101m, piesaista jaunus klientus. \u0160is m\u0101rketinga veids ir lietder\u012bg\u0101ks liel\u0101kiem uz\u0146\u0113mumiem, kuri ir gatavi \u012bstenot partneru kontroli, komunic\u0113t ar vi\u0146iem, p\u0101rvald\u012bt p\u0101rdo\u0161anu \u0161aj\u0101 kan\u0101l\u0101. Papildus inform\u0101ciju par affiliate m\u0101rketingu jums pal\u012bdz\u0113s atrast Google<\/strong><\/a>.<\/p>\n

Draudz\u012bga saruna nevis p\u016bles p\u0101rdot<\/h2>\n

Soci\u0101lie mediji ir komunik\u0101cija starp cilv\u0113kiem, person\u012bb\u0101m, draugiem… Ja \u0161aj\u0101 sarun\u0101 starp draugiem m\u0113\u0123in\u0101tu ievietot p\u0101rdo\u0161anas pied\u0101v\u0101jumu vai citu m\u0101rketinga v\u0113st\u012bjumu, \u0101tri vien j\u016bs izsl\u0113gtu no \u0161\u012bs sarunas, jo cilv\u0113ki soci\u0101los medijos izvair\u0101s no nev\u0113lamiem m\u0101rketinga “tekstiem”. Daudzos forumos tie\u0161a rekl\u0101ma ir aizliegta, blogu autori nav priec\u012bgi par rekl\u0101m\u0101m rakstu koment\u0101ros utml. Ja izmantosiet \u0161o strat\u0113\u0123iju, \u0101tri vien ieg\u016bsiet nel\u0101gu “spammera” slavu, kas noteikti neb\u016bs tas, ko j\u016bs v\u0113l\u0113j\u0101ties.<\/p>\n

Iesp\u0113jami skaidri nodaliet m\u0101rketinga aktivit\u0101tes no soci\u0101lo mediju sarunas, t\u0101 j\u016bs saglab\u0101siet j\u016bsu sekot\u0101ju, las\u012bt\u0101ju, klientu uztic\u012bbu! Izturieties pret savu auditoriju t\u0101, k\u0101 j\u016bs v\u0113l\u0113tos iztur\u0113\u0161anos pret sevi. Iedom\u0101jieties sevi auditorijas viet\u0101 un atbildiet uz jaut\u0101jumu, vai inform\u0101cija, kuru j\u016bs v\u0113laties pasniegt, ir tie\u0161\u0101m noder\u012bga? Rekl\u0101ma internet\u0101 var noder\u0113t klientu piesaistei, savuk\u0101rt klientu notur\u0113\u0161anai, klientu atbalstam un lojalit\u0101tes veicin\u0101\u0161anai izmantojiet soci\u0101lo mediju sniegt\u0101s iesp\u0113jas.<\/p>\n

Turpm\u0101kajos rakstos turpin\u0101\u0161u t\u0113mu par soci\u0101lo mediju pielietojumu biznesa vajadz\u012bb\u0101m. \u0160\u012b ievadraksta m\u0113r\u0137is ir v\u0113rst uzman\u012bbu kritiskai m\u0101rketinga r\u012bku izv\u0113lei, nep\u0101rv\u0113rt\u0113jot soci\u0101lo mediju noz\u012bmi p\u0101rdo\u0161anas veicin\u0101\u0161anai.<\/p>\n","protected":false},"excerpt":{"rendered":"

Latvij\u0101 cilv\u0113ki arvien jauc internet m\u0101rketingu ar soci\u0101lajiem medijiem, lai ar\u012b tie viens otru papildina, soci\u0101lie mediji NAV p\u0101rdo\u0161anas r\u012bks. (V\u0113sturiski \u0161\u012b situ\u0101cija atg\u0101dina m\u0101rketinga un sabiedrisko attiec\u012bbu sajukumu..) Ja j\u016bsu m\u0101rketinga strat\u0113\u0123ijas prim\u0101rais m\u0113r\u0137is ir p\u0101rdot, soci\u0101lie mediji neb\u016bs atbilsto\u0161\u0101kais r\u012bks, t\u0101d\u0113\u013c p\u0101rdo\u0161anas veicin\u0101\u0161anai izmantojiet citus Internet m\u0101rketinga instrumentus, sekm\u012bg\u0101k organiz\u0113jot p\u0101rdo\u0161anas procesus un […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,303],"tags":[313,312,212,405,14,180],"_links":{"self":[{"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/posts\/924"}],"collection":[{"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/comments?post=924"}],"version-history":[{"count":18,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/posts\/924\/revisions"}],"predecessor-version":[{"id":937,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/posts\/924\/revisions\/937"}],"wp:attachment":[{"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/media?parent=924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/categories?post=924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.koronevskis.lv\/raksti\/wp-json\/wp\/v2\/tags?post=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}